And the stage is set to shatter sales records.
The National Retail Federation predicts Americans will spend as much as $682 billion.
Online holiday shopping sales are expected to hit a record, too, topping $100 billion for the first time ever.
Despite all the optimism, bets against stocks of U.S. retailers are at the highest level in two years, according to IHS Markit.
Why the disconnect?
Part of it is because investors know better than to blindly buy into the retail hype.
“This is one of the easier trades you put on around the holidays,” says Nicholas Colas, co-founder of DataTrek. “You short retail before the holidays because invariably the reality never lives up to the hype.”
Part of it is because investors also know consumers are strapped.
Get this – many consumers are still paying off the debts they racked up shopping last holiday season.
As CNBC reports:
“Millennials are the worst culprits here: 24 percent still haven’t paid off credit card debt incurred during the 2016 shopping season, while 16 percent of Gen-Xers haven’t and only 8 percent of boomers haven’t.”
Shocking, isn’t it? But that’s not the most shocking statistic of all.
You won’t believe how lopsided it is, though.
Hint: If there’s one stock to own this holiday season – and beyond – this is it!
A consortium of 116 industry insiders decided to sign a loose agreement — one that bans the use of lethal autonomous weapons (or “killer robots”). Imagine a world where gunpowder was never allowed to be developed. Or a world where nuclear fission was deemed too dangerous. Are such mandates a good idea? Or do they thwart the natural progress of innovation — and, most importantly, investment opportunities? Read more »
Trump’s Plan to “Make Retirement Great Again”?
The “fake news” media won’t admit it…
But thanks to Trump…
Seniors across America now have a chance to turn a small stake of $100 into a small fortune.
There’s an estimated $11.1 trillion at stake.
Click here to see how you can claim YOUR share.
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