When Hillary Clinton released her new book, Hard Choices, it was supposed to be the start of an intensely positive public relations campaign.
Politicians often use book releases to launch a push for a higher office – in Hillary’s case, the 2016 presidency.
Well, if Hillary’s presidential campaign ends up mimicking her book tour, she should just give up now…
As The Washington Post’s Chris Cillizza said, “Maybe the book tour is a perfect encapsulation of what a Clinton campaign might look like, and for that, Hillary Clinton, you had the worst week in Washington.”
Hillary should really take this bad omen seriously.
Especially now that her launch has quickly spun into a full-blown PR disaster…
From Hard Choices to Poor Choices
The bad press started when Hillary made the comment on ABC News that she was “dead broke” when she left the White House in 2001. This was one of Hillary’s first poor choices that led to her decaying public image.
Hillary practically handed the media the noose that they used to hang her in the public eye…
You see, her “dead broke” comment just didn’t jibe with the facts…
I mean, she signed a book deal with an advance of $8 million, even before leaving the White House. And everyone can easily research on the internet that she charges $200,000 for a modest speech of less than an hour.
What’s more, financial records show that Hillary and Bill’s adjusted gross income exceeded $100 million in the years between her time as First Lady and the beginning of her 2008 presidential campaign. Since leaving the White House, Bill Clinton has grossed over $100 million in speech fees alone.
With that being said, only a Washington insider would consider Hillary’s circumstances as “broke.”
Just as any supportive husband would, Bill Clinton defended Hillary in the media. But it only ended up doing more damage…
The Hill reported on the Bill Clinton interview: “Hillary Clinton had in the past offered legal assistance for poor people and fought for paid leave for pregnant mothers in the 1970s. And [Bill Clinton] explained that he and the former Secretary of State go to their local grocery store on the weekends and talk to regular people.”
The quote made obvious that their lifestyle is so insulated from “regular people” that these two political insiders visit them on weekends in the same way you might take a child to the zoo.
But the bad news didn’t stop there…
The Book That Killed Hillary’s Future
Longtime Clinton chronicler, Edward Klein, used the Hillary PR blitz to release his latest page-turner, Blood Feud: The Clintons vs. the Obamas.
Klein’s book (dramatically outselling Hillary’s, by the way) offers a very different portrait from that which Hillary’s PR specialists have painted.
Klein doesn’t hold back a single punch.
For instance, Bill Clinton is quoted as saying: “I hate that man Obama more than any man I’ve ever met, more than any man who ever lived.”
In another portion of the book, Klein writes about how Michelle Obama refers to Hillary as “Hildebeest.” This newly coined word will haunt Hillary the way the term “Slick Willie” has tormented her husband.
Both liberals and conservatives have been snapping up the Klein book. According to The New York Times, “While conservative readers may form the foundation of Mr. Klein’s sales, some publishing industry insiders say liberals – and readers who are simply looking for irresistible entertainment – are picking up the book, too. The suspenseful page-turner paints a Shakespearean (if unbelievable) portrait of power, lust, and clashes between and within the two first families.”
While Hillary is looking to make her own mark (separate from Obama), she certainly couldn’t have predicted such a disaster… So far, Klein’s book has completely eclipsed any and all efforts for Hillary’s presidency.
Welcome to the campaign of 2016.
Your eyes on the Hill,