John McCain Gets a Desperately Needed “Tweak”
In Wednesday’s column, I issued a stern warning…
Ignore the wearable technology market at your own peril.
It’s transforming from a nascent $5-billion market today, into a potentially $50-billion behemoth by 2018.
Investing early will be crucial if you want to capitalize on the growth. And as I revealed on Wednesday, InvenSense (INVN) is a transformative opportunity.
As the leading designer of software, processors and motion-tracking sensors, its technology is the beating heart of wearable devices, which puts it smack in the middle of the industry.
Put simply, wearable devices wouldn’t exist without InvenSense’s technology.
But guess what?
InvenSense isn’t just revolutionizing the wearables market.
As you’ll see in a moment, its motion-tracking technology is also at the forefront of other major fields like mobile, GPS and audio technology. Not to mention, it’s helping to disrupt the gaming and smart TV markets, too.
And the best part is, the stock is only just getting started…
Motion Tech #1: The New Point-and-Shoot Paradigm
Take a look at the camera on your smartphone.
The technology stuffed inside it is truly remarkable.
Gone are the days when if I wanted some pictures from a night out, I had to take a point-and-shoot camera with me.
I know, I know… there are far worse crosses to bear. But for us guys, the space we have to carry things is uncomfortably limited. Regular pants aren’t designed to carry bulky tech products. Not unless you want that embarrassing trouser bulge.
Today, though, it’s way more convenient. State-of-the-art cameras are tucked neatly into our smartphones. And they’re just as good (if not better) than the trusty point-and-shoot ones.
Score one for engineers.
However, even those geniuses couldn’t prevent one age-old problem from destroying great pictures: blur.
Think about how many great pictures you’ve lost because of S.H.S. – Shaky Hand Syndrome.
One of my biggest upsets was this picture of my fiancée with Senator John McCain during his 2008 presidential campaign…
The dreaded blur strikes again!
Fortunately, such disappointments are coming to an end. John McCain – and indeed all of us – is getting tweaked!
That’s because InvenSense has cleverly flipped its innovation. The company has taken the technology it uses to detect and create motion to now prevent unwanted motion and blurriness.
To do that, the company created the MEMS Gyroscopes for Optical Image Stabilization (OIS). At CES 2014, Mehran Ayat, Director of Marketing at InvenSense’s Imaging Business Unit, showed me the company’s third-generation model…
Motion Tech #2: Somebody’s Watching Me
Remember the prehistoric days when you actually had to remember streets by name? Or when you had to rely on directions from a friend or family member?
What a wretched time!
Then, technology bestowed upon us in-car “global positioning systems” – or GPS, of course.
So now, we don’t have to crawl around neighborhoods at 10 mph, searching for street signs. The GPS does it for us.
And just as in-car navigation systems have revolutionized driving directions, pedestrian navigation systems aim to revolutionize indoor and “no-service” locations. You know, those pesky spots where your location is lost, due to shoddy network service.
So InvenSense has added to its motion-tracking library with Pedestrian Dead Reckoning (PDR).
The premise is simple: When the GPS signal is lost, a user’s position is calculated by working off a previously determined position and advancing it, based on elapsed time and the person’s known or estimated foot speed.
Rahul Bakshi, Director of Software Engineering at InvenSense, told me about how the company sees PDR working in both the consumer and business marketplaces…
Motion Tech #3: Can You Hear Me Now?
In Wednesday’s column, I included a clip from my conversation with InvenSense’s David Almoslino. I was curious about how the firm’s motion-tracking technology is applied to a pair of headphones. He provided a fascinating real-world scenario.
Well, I also spoke with Paul Schreier, Product Marketing Manager at InvenSense’s MEMS microphone division. He told me how InvenSense plans to shake up the audio market. Take a look…
The T&I Take
Despite only being founded in 2003, InvenSense has already defined the application of motion in our mobile and gaming worlds.
Sure, you can swing your Wii controller to hit a ball in “Tiger Woods PGA Tour,” or move your iPhone back and forth to steer the cars in racing apps… but that’s sooo 2011!
But more importantly, InvenSense is now pioneering a steady stream of unique, cutting-edge innovations in several other new and/or fast-growing marketplaces. Like wearables and improved technology in cameras, GPS and audio equipment, as I’ve detailed here.
And it’s set to define motion applications in them, too.
In other words, don’t look at InvenSense as a near-term investment. Look at it as a long-term investment in the future of mobile and wearable technology.
Your eyes in the Pipeline,