“It’s the biggest change to iOS since the introduction of the iPhone.”
That’s what Apple’s (AAPL) CEO, Tim Cook, had to say about iOS 7, the company’s brand-new operating system for the iPhone.
The software update comes with a refreshed edge-to-edge look that has new typefaces and icons. It updates automatically and comes with a new, Pandora-like music-streaming service called iTunes Radio.
It also supports multi-tasking – something that’s given critics ammunition since the original smartphone debuted in 2007. (Android phones have supported multi-tasking from the beginning, so Apple is playing catch-up here.)
So what do early reviews indicate about the new operating system?
Mostly positive. According to CNET, “To silence a growing chorus of discontent against an operating system design that’s remained more or less static since 2007, Apple needed to go big. With iOS 7, it did. Apple’s crisp, newly announced OS update gives the mobile operating system a radical new look and some first-for-Apple features for iPhone and iPad fans… While there are a few notable new features in iOS 7, the new interface is by far the platform’s deepest felt and most profoundly changed of the entire batch.”
Or, as Apple’s Marketing Chief, Phil Schiller, succinctly put it, “Can’t innovate anymore, my ass!”
Of course, the question for investors is: Will this do anything to improve the company’s declining share price? After all, the stock has fallen 37% from its high last September.
So far, things don’t look so good on that front, as shares have fallen steadily since the announcement.