Facebook Still Struggling for Relevance in Mobile World
Facebook CEO, Mark Zuckerberg, announced his company’s next move in the battle for mobile dominance: Facebook Home. The program incorporates Facebook’s news feed and instant messaging with Android’s texting and also includes an app manager.
However, the announcement has failed to impress most critics, who still feel that Facebook is just a social networking platform, whereas competitors offer much more.
Share prices reflect these worries, too. Since its IPO, Facebook shares have languished at roughly 30% below opening day prices. Google, by contrast, is up by about 30% since then.
Kevin Burden of Strategic Analytics believes that Facebook may be fighting the wrong fight. He believes that dominance in the mid-tier mobile market will be tied to the company with the cheapest product, nothing else.