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Will HTC’s New Smartphone be the “One”?

HTC (2498) launched a new smartphone in its “One” lineup on Tuesday. But in a world where Samsung (BC94) and Apple (AAPL) boast a comfortable lead, does HTC’s new device stand a chance?

Things don’t look good…

In terms of Android-powered handsets, HTC hasn’t been able to hold a torch to Samsung’s hit Galaxy devices.

According to Reuters, “Rewind to last year, when HTC’s One X came out with the specs to meet or beat Samsung’s flagship SIII. Two weeks into 2013, Samsung says it shipped just over 40 million SIIIs. HTC couldn’t get us a number in time for publication, but a rough estimate puts it at five million.” Ouch.

As you can see in the video below, HTC has a lot of work to do if it wants to end that cycle…