Black Friday sales topped $1 billion for the first time ever last week. And sales hit $59 billion from the Thursday to Sunday period, up almost 13% from a year ago.
Cyber Monday boasts even bigger growth this year, though. Yesterday, online sales blasted 30.3% higher over last year, according to IBM (NYSE: IBM).
Indeed, as Patti Freeman Evans of Forrester Research says, “We continue to see stronger and stronger growth from online, whereas the offline counterpart is relatively flat, so retail is growing overall, but a lot of the growth is coming from internet sales.”
No surprise there.
As Louis Basenese pointed out on Friday, “Online sales keep surging. They now account for 9% of total U.S. retail spending… [And] traditional retail spending is only expected to increase 4.1% this holiday season. Whereas online sales are expected to grow by 15% to 18%, according to comScore (Nasdaq: SCOR).”
Do you plan on doing any holiday shopping online, or are you still braving the overcrowded malls this year?