The launch of Halo 4, the latest addition to the mega-popular Microsoft (Nasdaq: MSFT) Xbox 360 video game franchise, certainly didn’t disappoint.
In fact, the game made “entertainment history,” the company says, racking up $220 million in sales during the first 24 hours. That actually “eclipsed the biggest movie launch in history, ‘Harry Potter and the Deathly Hallows: Part 2,’ in terms of U.S. opening day sales,” according to VentureBeat.
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Now, if only Microsoft could attract such diehard fans to all of its divisions…
CEO, Steve Ballmer, says that sales of the new Surface tablet lineup – which run on the revamped Windows 8 software – have been “modest” so far.
There are a few reasons why…