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The tablet war just hit a boiling point yesterday when Apple (Nasdaq: AAPL) announced its new iPad Mini. A 7.9-inch version of its mega popular device.
Many are curious as to why the company went this route, considering Steve Jobs wasn’t a fan of seven-inch screens to begin with.
As he said back in 2010, “The seven-inch tablets are ‘tweeners.’ Too big to compete with a smartphone and too small to compete with an iPad.”
The problem is, back then, Apple was dominating the market with 80% of the tablet marketshare.
Now that its marketshare has shrunk to 60%, the company is likely figuring out ways to stay competitive with other tablet makers out there.
Whatever the reason, such competitive behavior is great for consumers. Since we have more choices of features and prices heading into the holiday season.