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Google Glass Does a Little Turn on the Catwalk


We’ve written about Google’s (Nasdaq: GOOG) Project Glass a few times before.

If you’re unfamiliar with the technology, it basically involves a pair of glasses that are capable of showing information on a small display, just above your normal field of vision.

Google’s theory behind why this concept would be popular is that it helps get technology out of our way. Or as Google’s co-founder, Sergey Brin, says, “You want to be free to experience the world without futzing with a phone.”

The technology should be available to consumers next year. In order for the device to be a success, though, Google knows that it needs to convince people that wearing the Star Trek-style glasses is actually hip.

Well, that’s where fashion designer, Diane von Furstenberg, comes in.

During New York Fashion Week, Von Furstenberg outfitted each of her models with a pair of Google glasses.

According to Brin, the purposes of high fashion and technology aren’t that different. “I was at a conference with [Von Furstenberg], and I was testing out a prototype… She loved it, and we saw that we have very similar ambitions, which is to create products that are stylish and comfortable and functional. And those are, I think, the important elements of Glass and, of course, her clothing designs.”

Does seeing models walking around with the glasses on make you more likely to pick up a pair when they go on sale? Let us know by leaving a comment on our website or heading over to Facebook or Google+.