If you’re unfamiliar with the technology, it basically involves a pair of glasses that are capable of showing information on a small display, just above your normal field of vision.
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Google’s theory behind why this concept would be popular is that it helps get technology out of our way. Or as Google’s co-founder, Sergey Brin, says, “You want to be free to experience the world without futzing with a phone.”
The technology should be available to consumers next year. In order for the device to be a success, though, Google knows that it needs to convince people that wearing the Star Trek-style glasses is actually hip.
Well, that’s where fashion designer, Diane von Furstenberg, comes in.
During New York Fashion Week, Von Furstenberg outfitted each of her models with a pair of Google glasses.
According to Brin, the purposes of high fashion and technology aren’t that different. “I was at a conference with [Von Furstenberg], and I was testing out a prototype… She loved it, and we saw that we have very similar ambitions, which is to create products that are stylish and comfortable and functional. And those are, I think, the important elements of Glass and, of course, her clothing designs.”
Does seeing models walking around with the glasses on make you more likely to pick up a pair when they go on sale? Let us know by leaving a comment on our website or heading over to Facebook or Google+.