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McDonald’s (NYSE: MCD), the world’s biggest hamburger chain, just reported higher quarterly profits. The results came courtesy of the growing popularity of its low-priced value menu, restaurant makeovers, and longer hours at established restaurants in the United States and Europe, where it continued to outpace rivals Burger King (NYSE: BKC) and Wendy’s (Nasdaq: WEN).
R.J. Hottovy, Director of Research at Morningstar, says that McDonald’s – which projects a 4% uptick in global sales for April – remains consistently profitable, even under economic downturns:
“You’re seeing some macroeconomic measures and austerity measures impact results in Europe and other markets. But at the same time, I think the resiliency in the numbers is really the story here and I’d expect that to continue. I think McDonald’s is positioned to thrive in just about any macroeconomic environment.”