The Mobile World Congress (MWC) is in full swing in Barcelona. Among the vendors, Samsung unveiled two new smartphones: the Galaxy Beam and the Galaxy Note. The first allows users to display multimedia content on walls using a built-in projector. The second has a 10-inch screen – much larger than most mobile phone screens to-date. Both devices represent attempts to claim an even greater slice of the mobile market. Samsung sold 100 million smartphones last year and wants to double that number in 2012.
While some competitors are struggling, like Blackberry and Nokia, other competitors are gaining ground. Huawei and ZTE from China, for example, which offer smartphones at a much lower price point than many of the top brands, sold a combined 35 million devices in 2011. It’s no wonder why analyst, Ben Wood, says the prices and reach of these established brands are “a really daunting prospect for incumbents.”