Customers scuffled with security and others pelted Apple’s Beijing store with eggs after being told the launch of the iPhone 4S was canceled.
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Queues formed overnight after Apple said sales would begin at 7AM local time. But Apple then enraged buyers by abruptly canceling the launch just two hours before the scheduled release.
Most customers refused to leave and demanded explanations…
“I’m suffering from cold and hunger. But now they won’t sell [the iPhone 4S]. Why?”
“I’ve been waiting since 4PM yesterday afternoon until 7 AM this morning. Apple has broken a lot of Chinese customers’ hearts. I think Apple has been very unkind by doing so. A lot of us will be very disappointed at Apple.”
The unhappiness led to to fights between scalpers and security staff until the police arrived. The crowds finally left the store at around 10 AM local time and the whole area was cordoned off.
Apple says it decided to put off the launch because there was customer chaos.
The situation at the other Apple store were far less eventful, with its supply of 2,000 iPhone 4S devices snapped up within two hours.
A similar launch in Shanghai also saw thousands lining up in a long queue outside the Apple store to buy the smartphone.