A Chinese clothing company has developed a 3-D interactive fitting mirror, allowing customers to see how they look wearing certain clothes.
The technology is designed to speed up the process of shopping, as customers needn’t try on any actual clothes.
Using four cameras and motion sensors, the mirror displays three-dimensional images of the merchandise stored on a built-in computer chip.
Shoppers can virtually try on anything they choose, scrolling between images with hand gestures.
According to its developers at Chinese tech company, Hangzhou Digital, it’s all about skipping the fitting rooms and saving time.
Company Vice President, Lawrence Chen, says it’s the first of its kind…
“In the early stages, we were researching how to combine and fit virtual things on the images captured. We spent more than a year trying to perfect this and make this technology become our intellectual copyright. From the end of last year, we worked to add the more mature motion detection technology to our augmented reality system.”
The jury is still out as to whether the mirror will gain any meaningful traction on the market.
While the mirror is certainly attracting attention, it may be just a novelty.
Echoing the sentiment of many customers thus far, shopper, Lin Meilou, said, “If I really like one piece of clothing, I would go try on the real thing. In the machine, I can only see how I look with the clothing, but I do not know the size. So I still have to physically try it on.”
Hangzhou Digital says it’s making improvements to the technology and hopes the mirror will bring new sales that are anything but virtual.
The technology is currently on trial in selected boutiques across Asia.
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