The historic Grand Central Terminal in New York City, welcomes a new resident this week in a marriage of old meets high-tech. Yes, Apple hung its famous sign from the storied arches at the Terminal.
The Apple Store – open to the media before the big reveal on Friday – offers products, workshops for travelers in five minutes or less, accessories and a fix-it shop.
About 750,000 people go through Grand Central Terminal each and every day. That is one of the reasons Apple decided to open a store there on December 9. It goes where its users are. And timing is everything.
During the holidays, one million people will be passing through the terminal.
Piper Jaffray expects 27 million iPhone sales this quarter, and 13.5 million iPad sales. But the company, which is finding new footing under CEO, Tim Cook, after the death of co-founder and showman Steve Jobs, may be turning up in living rooms very shortly.
“We think there is one exciting product to come in the next year, we think it’s the actual Apple television.”
Apple TV, expected in late 2012, would likely incorporate cable, satellite, DVD players, internet, computer content and gaming in one place. But there are still some areas that are a bit murky for the high-tech giant. Including securing content from the big studios and the cloud services.
“They are still kind of cutting their teeth in some of these web services, like iCloud and iTunes Match, as those become a bigger part of what they do. So those are Apple’s biggest challenges.”
Still, those challenges don’t seem to daunt Apple lovers, who treat the new Apple Store like a tourist hot spot.
Bottom line: Apple prepares to open a new store in historic Grand Central Terminal as analysts discuss the future of Apple and its biggest challenges.