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The search for the next Gisele Bundchen or Heidi Klum is on in Shanghai. It’s the fourth year in a row Elite Model Look has brought the finals to China.
It’s no surprise, either, as the world’s luxury makers fix their eyes on the fast-growing China market.
A Chinese supermodel helps market luxury brands to local consumers, says Cristian D’ippolito, CEO of Elite World.
“This is because they have experienced that when brands of this world, like Louis Vuitton, include Chinese models in their promotional marketing materials, they will become closer to the Chinese consumer.”
Chinese models may not yet be household names, but Elite World thinks we could see one take center stage within five years. Maybe even from one of the top six Chinese super models featured in Vogue China.
Iconic status means money – and lots of it. Brazilian supermodel, Gisele Bundchen – ranked by Forbes’ as the world’s top-paid model in 2010 – raked in $25 million. China’s top model, Liu Wen – the Asian face for Estee Lauder this year – earned over $4 million, according to Forbes China.
There’s money in models, but Elite Model Management is aiming for more as it opens its first office in mainland China in Shanghai, says President, Vick Mihaci…
So as the world welcomes the new Elite top model, it seems it’s only a matter of time before a Chinese face goes global.
Bottom line: China’s fast-growing luxury market is now luring model agencies, looking for the next Chinese supermodel to help sell luxury brands to a country newly addicted to “bling.”