Google is turning up the volume in its Android battle with Apple – launching Google Music – partnering with three of the four major labels, and eventually offering more than 13 million songs.
Music industry veteran, Patrick Sullivan, is the President and CEO of licensing services provider, Rightsflow, and has worked with Google.
“I think it’s going to create a need for consumers to look at other opportunities, to take away the consumers from going direct to iTunes and utilizing that Android Market of 200 million consumers and really puts a real fierce competition in place. I think it’s exciting and it gives consumers more choice.”
Google Music will be playing catch up with its rivals Apple and Amazon.
While iTunes is the dominant music player, Google has Android, which is the world’s No. 1 smartphone operating system. Google will allow consumers to share purchased songs with friends on its Google+ social network. And to jumpstart the service, users will get one free download every day.
Google will also offer a free cloud service to store up to 20,000 songs. Apple is playing a similar tune with its newly launched iTunes Match Locker. That service is $25 a year for 25,000 songs. But users don’t have to upload their music.
Regardless of the service, the cloud is where the digital music industry is heading.
Industry watchers say it will come down to devices. Consumers tied to Android will likely take a good look at Google Music, but with iTunes ingrained in today’s culture, Google has to hit just the right note.
Bottom line: Google Music opens for business just as iTunes launches its iTunes Match Locker, the latest punches in the increasingly fierce digital music business.