Apple’s new iPhone 4S launched in Hong Kong today. But by the time the company opened the doors to its store, as many as 1,700 people had already been turned away.
In the runup to the launch, 3,000 people tried to join the line to buy the smartphone, but Apple allowed just 1,250. Some said they’d been in line since the start of the week.
“Four days, three days sleeping outside waiting for my Apple phone.”
Customers were allowed to buy up to five handsets each, with some re-selling them immediately right outside the Apple store.
Potential buyer, Bob Wang, says he’d be willing to pay as much $200 extra for an iPhone.
“I have to say, okay, I hire you, pay you some money to wait for me. I have a job to do. It is okay if it was on the weekend, but today is a Friday. I haven’t worked for four or five days since I came here on November 8.”
The iPhone 4S launch in Hong Kong is the latest phase of the smartphone’s rollout, which includes South Korea and 13 other countries.
Bottom line: In Hong Kong, Apple turns away more than half of the 3,000 people who tried to join the line for the iPhone 4S.