Video may have killed the radio star, but Aurora Bellingham is hoping it will also help her get a job.
She’s signed up to the recruitment agency, Meet The Real Me, where every applicant is asked to answer a few questions in front of a video camera.
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A paper CV may be a useful document when determining a potential candidate’s qualifications. But it’s what it doesn’t say that gave rise to this new approach, says Brian Michael of Meet The Real Me.
“I was an employer and I was really frustrated with CVs coming to me and I really had no idea what was behind the CV. I had recruitment agents telling me they were the best things since sliced bread, and then they’d walk into my office and I thought they’d never ever fit into my organization. Critically, I had no way of testing communication skills so the idea was well why don’t I have a piece of video?”
Alan Cairns is the HR director at Moneysupermarket.com. He spoke to Reuters on a Skype video call to talk about why he’s made video part of the job application process:
“What video does is it adds another dimension. It’s efficient. It allows you to meet people flexibly. But more than anything else, it allows people to stand out from paper and you can assess cultural fit and the way that somebody actually comes across on screen in terms of your values.”
He says using video in the search for candidates has helped him improve his hit ratio considerably. But what do the candidates think?
“I studied digital media and like the idea of bringing it off the page, because as I new graduate I was struggling with how to make my CV stand out when there are so few jobs.”
The videos recorded will then be embedded into the candidates’ online resumes, allowing subscribing employers the chance to view potential candidates before agreeing to a meeting.
“I predict video will be a core component of nearly all recruitment. Whether it be Skype interviews, pieces of video submitted in the same way as we’re doing it, or some kind of more personality-driven recruitment program.”
He doesn’t foresee video displacing paper CVs altogether, but thinks it will be a bigger part of the recruitment picture for the younger, YouTube-savvy generation.
Bottom line: In the U.K., employers and recruitment agencies are experimenting with video as a way of expediting the search for potential employees.