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Facebook’s Next Reveal…

Facebook continues to grow up. It unveiled new features including an overhaul of user profiles called “Timeline” and introduced others that center on how users consume media- integrating partners like music service Spotify and video streaming service Hulu.

Facebook CEO, Mark Zuckerberg, was effusive at the company’s f8 developers conference as he explained that users can see what their friends are listening to, or watching, and with the click of a button, join in.

“Even before I start using Spotify, I can see what my friends are doing live as they listen to songs in my ticker and this creates a lot of serendipitous discovery.”

But with users still adjusting to changes Facebook made just days ago, some say the move is risky:

“How much do you really want to share how much you are reading, how much you are watching, how much you are listening to things. And is Facebook really going to be the broker for that?”

The new features aim to get users to spend more time on the site, which in turn allows Facebook to generate more advertising dollars.

In June, rival Google launched its own social networking service, Google+.

“I think some of this is kind of throwing it up at a wall and seeing what sticks. Who knows if we really need it or want it? And I think at this point they are just trying to put more into it, into Facebook, so they don’t get left out in any one area. But there’s so much to compete with now.”

Left unclear is Facebook’s expected integration with Netflix. CEO, Reed Hastings – a Facebook board member – appeared on stage to say he was excited about a tighter integration with Facebook but declined to give details.

Bottom line: Facebook wants users to listen to music, watch TV, create scrap books of their lives, and then share it with their friends.