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Why GoPro is Set for a Strong Wall Street Debut



Comments (2)

  1. Samuel Freeman says:

    In GoPro’s annual report they list their figures in thousands. Doesn’t that mean that in 2010 they actually spent $13,860,000 on Sales and Marketing?

    [Reply]

    Michal Motykiewicz Reply:

    That is correct. The author must have missed this. He writes “In other words, it spent $50,515… and got $13 million more in return.”
    Very far from the truth. It spent $50.5 million to get $13 million in return. This changes the whole ‘Bang for the Buck’ theory…

    [Reply]

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