Panasonic Says, Think Twice Before Spreading Product Rumors
Rumors about upcoming products and software are leaked all the time. Some accurate, some not so much.
On the surface, these seem pretty harmless. The problem is, other companies can use this information to their own benefit. Like when Google (Nasdaq: GOOG) announced an update to its Maps application the week before Apple was to release information about its own mapping innovation.
Well, it seems that companies are going to start cracking down on people who leak product details around the web.
For instance, one rising star in Hong Kong, Angelababy, is being sued by Panasonic (NYSE: PC) for over $1 million. During an advertising campaign, the actress uploaded a snapshot of the company’s new camera to the photo-sharing app, Instagram.
Bad move. And the lawsuit will likely have bloggers everywhere rethinking their next rumor-mill roundup.