Adults and Young Adults Alike Are Flocking to e-Books
We already know that e-book sales are beginning to eclipse sales of traditional books. (Louis Basenese is showing WSD Insider subscribers how to play the trend with his latest recommendation. Check out his article in the July issue by going here.)
What’s interesting, though, is that e-book sales are charging higher for young adult fiction than any other category right now, according to an annual survey by the Association of American Publishers and the Book Industry Study Group.
The main reason is that buyers in this segment aren’t all, well, young.
With books like The Hunger Games, Harry Potter and Twilight attracting adult attention, young adult fiction e-book sales have catapulted 12% in 2011 alone.
Michael Cader, Founder of Publishers Marketplace, says, “As this field of young adult literature has emerged, it’s attracting not just teenagers, but people in their 20s… their parents. It’s become a format that’s a little less expensive than a hard cover… It deals with some themes in a way that some people find more accessible, oftentimes… [It’s] is a little shorter than those big long books that some people don’t want to take on. [And] it’s become such a dynamic field that it’s attracting all sorts of readers.”
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The e-book format is not for me. I’ve tried it and didn’t like it. I must be in the minority LOL. I prefer the physical book. For this reason, I don’t mind paying the extra dollars to buy a book.
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I’ve recently bought a kindle and love it but I still read paperbacks in between. I like them both equally. In some cases the ebook is more expensive than the paperback, in which case the paperback will be my choice.
In the case of my young adult novels the sales of my ebooks has far outstripped the paperbacks so I do agree with this article.
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