A number of innovative companies made their pitch at the recently wrapped 2012 Consumer Electronics Show in Las Vegas, with Barrett Technologies among those looking to get a grip on the emerging field of advanced robotics.
The Cambridge, Massachusetts company develops advanced manipulators – robotic arms and hands – whose instinctive sensitivity allows for a range wide of uses… including military applications, medical procedures and light manufacturing.
Peter Botticelli, one of the engineers who’s worked with the development of the robotics, explained the advancement:
“A lot of times when you wanted to pick up something with a basic system, you had to tell it a lot of information with that object… its weight, its dimensions, its location. We are getting to the point now where we can say, ‘we have an object on the table and we want you to pick it up.’ Based on what the robot can learn about the object, it can determine the best way on how to pick it up. The intelligence is the factor that we are now encroaching on.”
Among the other startup companies at CES is Blippar, a London-based firm that literally brings ads to life.
Using a proprietary image recognition augmentation platform, Blippar’s technology – offered in a free app to smartphone users – allows consumers to simply hold their phone over a products display to trigger a world of virtual information.
Blippar spokesman, Omar Tayeb, says:
“There are two sides. The consumers get a rich experience, and the advertisers get some rich data – about who the consumers are and how they are using the products and where they are located.”
Launched six months ago, Tayeb explains that brands like Dominoes, Heinz and Cadbury are among the heavyweights that have already signed on.
Solarmer Energy was also heating things up with a new twist on going green. It showcased a new transparent, polymer solar panel that can literally go anywhere, anyplace and at anytime, explained Casey Irvin, an engineer with the California company.
“The polymer… we dissolve it in a liquid, so it’s this green liquid that you just coat it on the plastic as a film, a thin film, and it dries and you do this on a roll to roll process. So it is very quick and low-cost processing for manufacturing.”
All told, 94 startups took advantage of the 2012 CES Eureka Park to put their innovations under the spotlight.