Research In Motion’s Vision Misses the Mark… Big Time
It doesn’t take a genius to see that BlackBerry maker, Research In Motion (Nasdaq: RIMM), is hanging on by a thread.
Consider: In the three months ending August 31, comScore reports that Google’s (Nasdaq: GOOG) Android operating system boasts a 43.7% marketshare in the United States. And Apple’s (Nasdaq: AAPL) iPhone marketshare reached 27.3%.
By contrast, RIM only managed to claim 19.7% of the market – a 20% drop from the previous three-month period.
Heck, even the company’s dominance in the business market is on shaky ground. A survey conducted by Enterprise Management Associates indicates that at least 30% of BlackBerry owners at large corporations are planning to jump ship soon. According to Officebroker.com, that number reaches 40% in the U.K.
As if things weren’t bad enough following the massive data outage a few weeks ago, the company just took another hit on the chin. And ironically, the blow comes from a video that was meant to boost investors’ spirits.
Let me explain…
I Hope Mobile’s Future is Brighter Than This
Last week, CNET and BlackBerry news site, N4BB, posted a leaked video that depicted RIM’s grand vision of the future for mobile technology.
Both sites were very complimentary toward RIM’s message. N4BB called it an “interesting must-see for BlackBerry fans.” And CNET said, “If this is where the beleaguered company is headed, I admit it looks pretty cool.”
I couldn’t disagree more.
My thoughts align with Gizmodo’s assessment of the video: “A horrible corporate snooze fest,” according to reviewer Sam Biddle.
You see, RIM’s video shows us what new mobile technology will do for the business world in the coming years.
Some of the “advanced” features include tracking down a lost smartphone, remotely wiping data on the device, using your phone as identification to enter a building, and sending a request to IT for approval to download a mobile app.
Yawning yet? These technologies already exist!
Check any app store and you’ll see multiple applications that can locate your phone and erase your data from afar… Near field communication (NFC) chips are capable of letting us into buildings. And how is requesting IT’s approval for an application download revolutionary at all?
As Biddle aptly puts it, “There’s nothing aspirational about RIM’s aspirations.”
Ordinarily we’d post the video here to give you an idea of how not-so-revolutionary RIM’s vision really is. But it’s been taken down due to copyright claims. And I wouldn’t want to bore you anyway.
Some Friendly Advice…
Even if the video did give us a sneak peek at something truly groundbreaking, it might be too late to get the failing company back on track anyway.
As my colleague, Louis Basenese, told members of The White Cap Report last week: Research In Motion “failed to innovate as the iPhone and Android phones stole its market. It refused to listen to its own customers and tried to impose its vision on buyers. It also boosted sales by striking sweetheart deals in new global markets, but those opportunities are drying up.”
My advice to RIM: Keep this video under wraps. Unless you want investors and BlackBerry users to run for the hills faster than they already are.